The Tipping Point Malcolm Gladwell

The Tipping Point – Malcolm Gladwell
This book deals with the factors that make certain events tip. The event could be anything from why some people become chain smokers to why Paul Revere’s message was spead or why people watched sesame street or why the ya – ya sisterhood book after a quiet start suddenly tipped and became a bestseller.
The author has an interesting hypothesis and has plenty of real life examples and experiments to prove his point. The book is worth reading if not entirely convincing. This is mostly to do with the fact that most of these factors are analyzed after the event and the theory can therefore be retrofitted to suit the known outcome.
There is however an interesting example about a company where everyone is called Associate, there is no defined management structure and in no plant are the number of employees allowed to exceed 150. And the company is a multi million dollar one. Now could this be done for a software company?. Theres no reason to believe it couldn’t!.
Useful tidbits of information like connectors, maven and salesman which you can certainly identify from your own circle of friends are also present here. Well written and informative but not persuasive.